In film photography, choosing the right film is often the key to capturing great shots. Different types of film vary drastically in color tendencies and tone rendition. To save you the hassle of choosing film, we’ve been committed to one thing: thoroughly studying and mastering the characteristics of every single film type.

The table is spread with a wealth of sample photos, where we analyze how different films perform in various shooting environments—outdoor, indoor, portrait, scenic, and more. From color reproduction deviations to the rendering of light and shadow layers, every frame is repeatedly compared and documented. All this is done to precisely get a handle on the "personality" of each film.

We believe that only by taking the time to fully research every film can we provide tailored recommendations that align with your shooting scenarios and stylistic preferences. This way, when you pick up your film camera, you won’t have to worry about choosing the right film anymore. Just focus on pressing the shutter, and let the film freeze the precious moments you want to preserve.